Shopping With Purpose: Madison Avenue Gives Kids a Brighter Holiday
On December 6, The Children’s Aid Society (our client) will have their biggest fundraiser of the year: Miracle on Madison. Every year, stores up and down Madison Avenue donate a portion of that day’s...
View ArticleUsing Social Media to Manage a PR Crisis
If there’s one recurring reason companies are reluctant to embrace social media, it’s that “something could go wrong.” But when something else goes wrong in your company, are you prepared to use...
View ArticleA Case Study: What Happens When Business and Politics Mix?
Politics — and political correctness — are tricky things. Everyone’s entitled to their own beliefs, but when a business becomes associated with a political sound bite, those beliefs can create a PR...
View ArticleErase the Guilt Barrier Between You and Your Customers
Advertising Age recently posted a solid analysis on How to Get the Social Media Generation Behind Your Cause. Even if you’re not a non-profit, there’s still at least one core value in Ad Age’s article...
View ArticleHow to Remind Your Customers That Your Company Is Human
Social media is about people. Companies are about profit. Finding ways to bridge that gap can sometimes seem tricky. But there’s one commonality that’s always worth discussing: charity. Most companies...
View ArticleSocial Media Is Changing the Nature of Grassroots Giving
This excellent summary of 24 different fundraising tools to help non-profits (and artists alike) raise support for their initiatives highlights a different use for social media than we usually discuss:...
View ArticleHow The Children’s Aid Society Is Getting a Crowdfunding Boost Thanks to Ed...
You may know actor Ed Norton from films like Rounders, Red Dragon and American History X. What you may not know is that Ed Norton is also one of many celebrities who’ve embraced the power of social...
View ArticleIn Web Video, a Little Humor Goes a Long Way
Have you checked out these lists of YouTube’s most-watched videos of 2010 or YouTube’s 10 favorite videos of 2010 (according to fan voting)? As usual, the top videos are a mixture of humor, spectacle...
View ArticleBad PR? Fear Not. As NPR Learned, This Too Shall Pass.
As we’ve mentioned before, social media won’t save you from a PR crisis — and that’s okay. For better or worse, the public has a short memory, and yesterday’s furious anger is tomorrow’s footnote....
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